Complete standardisation of offerings and marketing interactions in Essay

Complete standardisation of offerings and marketing interactions in International Marketing strategy is always the main goal - Essay Example The standardization of the marketing interaction sets a bench mark upon the company by the company itself as it will market in a standardized and planned manner irrespective of the economic conditions prevailing in different markets. The offers that the company make to the customers should be globally available to all of the customers around the world. This will set standard for the company as to operate with more efficiency as the target market that they are covering does not restricts to a single economic conditions but the company will be operating internationally and thus will have to perform accordingly. Companies when operating internationally are competing internationally at the same time. Companies faces much intense and severe competition when operating internationally as the quantity of competitors increase and so do the level of competition. Standardizing the offerings and marketing interactions strengthens the brand around the world and thus enforces a self-level of stand ardization so as to maintain the company image and brand worth. World is now a global village. The businesses operates around the globe. Multinational way of operation is encouraged and almost every business is aiming to go global. When the business is multinational it faces many things. The diversified market, customers, products, laws and regulations, work force and many more (Hamilton & Wood, 2009). Due to this globalization, one of the major factor is the diversified labor that is available to the businesses. Socializing The world is going global with intervention and advancement of technology. Technology has removed many of the barriers and economic boundaries thus enabling companies to operate internationally. Consumers and potential customers are easy to reach. Access to different parts of the world is possible with much ease. In this modern era the scope of the business is limitless as there are a range of opportunities for the businesses to avail and in order to fully utili ze the resources the businesses need to be socially active so as to determine the possibilities and opportunities on timely basis and get advantage out of them. There are many platforms where a business can publicize and advertise on the social networks provided by the technology. Social interactions is essential so as to remove the barriers and make the new possibilities utilizable in a sense that benefits the most. The social networking of a business is crucial for its growth as it creates the brand worth and highlights and make people aware of its products hence providing an effective source of marketing (Holden, 2004). Social media is transforming the way business is carried out. A recent study by the Internet Advertising Bureau UK found that nearly 80% of consumers would be more inclined to buy more often in the future because of a brand's presence on social media. Social media is one of the major source to market every kind of product. Companies make websites and share their l inks on social networking websites so as to make their advertising more effective and beneficial. The social websites has millions of users and hence millions of potential customers for the businesses which advertise their products on those websites. It is the advancement of the technology that made social networking